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Internet Case Study Book

Autor: ;

366,50 kn

Na zalihi

ISBN: 9783836518956Izdavač: Područje: Uvez: SKU: VBZ-1026766 Kategorije: , Oznake: , Jezik: EngleskiBiblioteka: vaGodina izdanja: 2009Format: 16.8*22.6Broj stranica: 384

Internet Case Study Book

Autor: ;

366,50 kn

Na zalihi

ISBN: 9783836518956Izdavač: Područje: Uvez: SKU: VBZ-1026766 Kategorije: , Oznake: , Jezik: EngleskiBiblioteka: vaGodina izdanja: 2009Format: 16.8*22.6Broj stranica: 384

How to make your business work online

Featuring 60 success stories, from clients’ briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.

Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino’s Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.

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How to make your business work online

Featuring 60 success stories, from clients’ briefings to final projects, this book provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.

Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino’s Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.

Recenzije

Još nema recenzija.

Budite prvi koji će recenzirati “Internet Case Study Book”

Ova web-stranica koristi Akismet za zaštitu protiv spama. Saznajte kako se obrađuju podaci komentara.